I'm Exposing the Playbook for Cashing In on a Viral Music Video

I remember watching the crypto world explode and seeing something that wasn’t in any textbook.

It wasn’t the price of Bitcoin or Ethereum that fascinated me.

It was the people who built entire online personas around a single, often meme-worthy, token.

They weren't just investors; they were content creators, community managers, and brand ambassadors for one idea.

They'd build a blog about $DOGE, a YouTube channel about Solana, or a Discord community for some obscure coin.

And in doing so, they created a full-fledged business.

This wasn't just a crypto trend; it was a powerful business lesson playing out in real-time.

It taught me that most empires—whether they're digital or physical—don't start with ten things at once.

They start with one thing.

One trend.

One platform.

One core concept.

They leverage it, milk it for all it’s worth, and only then do they build on top of it.

The K-Pop group Stray Kids just dropped their new music video Creed. It instantly became the #1 most viral video yesterday — proof of how nuclear fandom energy can be.

Here’s the contrarian insight: you don’t need to be in K-Pop to profit from it. You just need to build a side hustle around one band, tap into their virality, and monetize the obsession from multiple angles.

1. The Digital Fandom Black Hole

Most fans don’t want to just watch — they want to collect, display, and flaunt.

• Create fan-run viral content pages (memes, edits, breakdowns of Stray Kids lyrics).
• Monetize with affiliate links to merch, posters, light sticks, or fan-made accessories.
• Bonus: spin up dropshipping products that look “official” but fill gaps (e.g., minimalist Stray Kids wall art, enamel pins, or fandom journals).

2. SEO Hijacking the Frenzy

While everyone’s screaming on TikTok, you build search-engine footholds:

• Rank blog posts like “Best Stray Kids Creed Merch 2025” or “Stray Kids Creed MV Explained.”
• Cloak affiliate links inside. Fans searching for translations, theories, or Easter eggs are ready to click and buy.

3. Fan Data Farming

Instead of just selling, harvest.

• Run giveaways: “Win a free Stray Kids Creed poster!”
• Build an email list / Telegram group.
• Later, monetize by reselling that attention to affiliate offers, K-pop tour tickets, or even other fandoms.

4. Fandom Arbitrage

Here’s the dark contrarian move:

• Buy up inactive Stray Kids fan pages on X, TikTok, or Insta from burnt-out admins.
• Revive them with trending content around Creed.
• Flip the accounts to merch sellers or entertainment marketers once they’re surging again.

5. Cross-Fandom Exploitation

Fans are tribal, but also multi-fandom.

• While milking Stray Kids virality, funnel traffic to other rising groups → build a “fandom crossover hub.”
• Monetize both ends: Stray Kids fans pay in attention now, and you resell them to the next viral group’s launch later.

Final Thought 🥷

Everyone sees Stray Kids’ Creed as just another viral music video. The contrarian side hustler sees it as a once-in-a-lifetime marketing wave to build businesses, buy traffic cheap, and capture fanatic attention before it cools.

Virality is fleeting. But if you position yourself as the guy who owns Stray Kids’ side hustles, you can milk both ends — the band’s rise, and the fans’ bottomless appetite to consume.