When Chris Koerner tweeted:

“There's a massive underground economy for IG meme pages. I just did a deep dive.”

He wasn’t exaggerating. A seller tried to unload 8 Instagram accounts for $100k, and Chris decided to “pepper him with questions.”

What he uncovered? A multi-million dollar shadow industry powered by meme pages, inbound sales, repurposed content, and companies buying influence by the post.

This isn’t just a side hustle — it’s a full-blown ecosystem you can tap into from multiple angles simultaneously.

1. Core Insight: Meme Pages Are Now Media Networks

Chris revealed:

“$79k YTD revenue, almost all profit… accounts from 92k to 416k followers… 100% of all sales inbound.”

Translation:

• No product
• No inventory
• No team
• No original content
• No marketing
• Almost pure profit
• Growth on autopilot

This is the lowest-cost media empire you can build today — but the real power move is to monetize around this ecosystem, not just inside it.

2. The Two-Ended Monetization System

You don’t just make money as a meme-page owner.

You can also make money from:

• People who want to buy pages
• People who want to sell pages
• Startups who want sponsored posts
• Agencies looking to arbitrage influence
• Course sellers who need exposure
• Meme-page owners who need VAs
• Page owners who need content sourcing
• Buyers who want due diligence
• Sellers who need valuation
• Operators who want growth systems

You position yourself in the middle — and skim value from every transaction.

Do you know you can actually buy meme pages that are already monetized, already have a seasoned audienced, WITHOUT having to build one from scratch?

Check out some of the listings here

3. The Side Hustle Angles (4 Levels)

🔹 Level 1 — The “Low-Risk, High-Leverage” Flip Model

Play the same game the seller described to Chris:

• DM small meme page owners
• Make offers
• Acquire undervalued pages
• Bundle and resell

Chris quoted:

“These accounts were all aggregated over the last 18 months by reaching out to page owners and making offers.”

This means there is already a proven system for flipping pages like digital real estate.

You can monetize by:

• Buying pages
• Selling pages
• Brokering deals
• Collecting finder fees
• Running auctions
• Creating a “page flipping” directory

Every flip becomes a payday.

🔹 Level 2 — Become a “Sponsored Post Broker”

Chris reveals:

“Their charge for sponsored posts ranges from $50 to $1,700 depending on duration, # of accounts, content type.”

This is your arbitrage.

You can:

• Resell ad slots at a markup
• Bundle small pages into one package
• Create “Meme Advertising Packages”
• Run influencer campaigns for brands
• Operate like an agency with no content creation

You don’t need to own any meme pages to do this. You just broker and take commissions.

🔹 Level 3 — The Meme Page Automation Agency

Chris says:

“The seller pays 35% of all revenue to a kid in Canada to run the accounts… He said he could outsource to a VA to take 10–15% instead.”

This exposes another huge opportunity:

You provide:

• VAs who manage meme pages
• Sourcing teams who repurpose content
• DM outreach teams that sell ad spots
• Admins who grow pages
• Editors who format posts

You earn money from:

• The page owner
• The VA (placement fee)
• Monthly retainers
• Training courses
• Hiring subscriptions

You become the infrastructure behind the meme economy.

🔹 Level 4 — Build a Meme-Powered Viral Engine for Brands

Chris referenced the viral stage stunt:

“A dude… made a random word go viral on X right on the spot, with meme pages.”

This is a high-ticket offer, and brands will pay for:

• Page blasts
• Keyword boosts
• Viral pushes
• Launch storms
• Product announcement swarms

You coordinate 10–50 meme pages → Brands see instant virality → You take a large commission.

This is the “Almost Friday” model Chris highlighted:

“They monetize with merch, events, original music, podcast ads and sponsored posts.”

You can build a smaller-scale version of that.

4. The Shadow Tools You Can Offer (Non-dark name, dark effect)

✔ Meme Page Due Diligence

Verify if followers are real. Compare engagement. Analyze buyer risk.

✔ Meme Page Valuations

Charge $49–$99 per valuation.

✔ “Meme Page Matchmaking”

Connect buyers & sellers. Take 10% fee.

✔ Sponsored Post Marketplace

Charge listing fees from brands.

✔ Content Repurposing Service

Charge owners monthly for content sourcing.

✔ Full Automation Setup

$300–$1,500 per setup.

You’re monetizing:

• The creators
• The buyers
• The sellers
• The advertisers
• The VAs
• The operators

Everyone pays you something.

5. How to Scale into a Meme Empire

Once you dominate the niche:

• Launch a meme page directory
• Launch a leaderboard
• Launch a paid newsletter on “hot pages for sale”
• Build an acquisition bot (scrapes pages reaching 50k+)
• Build an AI recommendation tool (who brands should sponsor)
• Launch a “Meme Ads Weekly” report
• Offer retainers to brands
• Build your own meme pages on top

Eventually, you become the Almost Friday of your niche — but decentralized.

6. SEO Optimized Article Structure for Your Directory Site

TITLE:

“Chris Koerner Exposes the Hidden Meme Page Economy — Here’s How to Build a Multi-Income Side Hustle From It”

OUTLINE:

1. The Tweet That Pulled Back the Curtain
2. What Chris Learned About the Meme Page Seller
3. Why IG Meme Pages Print Money
4. The New Underground Meme Economy
5. How Anyone Can Monetize Both Ends
6. The 4-Level Playbook for Making Money
7. Tools, Services & Arbitrage Angles
8. Long-Term Scaling Path
9. Final Thoughts
10. Call to Action (optional)